he MarkeTouch Media 7-Step Proven Process

1. DATA
When targeting current customers, well-defined data selection is critical to the success of your marketing campaign. The more defined your data, the higher your response rate. We'll help you select and leverage proprietary data to cross-sell, up-sell and retain your existing customer base.

2. SCRIPTING
Research tells us that we have approximately 30 seconds to deliver a compelling, convincing and very personal message that captures attention, conveys benefits and inspires a response. From the cadence of the language to the poetic pauses, we draw on our years of experience to create scripts that will make the most of your marketing efforts. And with the added flexibility of Voice Messaging, we'll monitor the ongoing effectiveness and make immediate adjustments if needed.

3. RECORDING
We take great care to match the right voice to your marketing concept. Using a professional recording system and voice talent, we carefully direct inflection, tone and character to produce messages that are powerful and persuasive. Our talent roster includes artists who have voiced for Disney films, performed opera, and performed in professional theatre. And, we deliver all of this on the highest quality audio files so that your customer experiences the 'in-person' characteristics of your recording.

4. TRAINING
Customers who respond to Voice Messaging need to be handled with the same human touch as the personal nature of the message they've received. MarkeTouch Media's proprietary process teaches your sales professionals how to become "order creators" instead of "order takers", while emphasizing your specific company aspects. Our consultants train on the various profiles of respondents and the methods of engaging callers and enrolling them with the benefits of your message.

5. TRACKING
Our Creative Services team works closely with executive management to review client results analyze them and provide fine-tuning when needed. That's the beauty of Voice Messaging. Most other marketing tactics require months to adjust the message. The flexibility of MarkeTouch Media's program means tactical adjustments can be made to the script, recording and database in a day. MarkeTouch Media can adjust the strategy immediately and ensure the continuing success of your campaign.

6. SHOPPERS PROGRAM
We realize how important it is for your marketing campaign to perform to the exceptional standards you expect. That's why MarkeTouch Media provides an ongoing 'mystery shopper' program; our staff calls your inbound sales representatives, acting as a typical customer, to test the techniques taught in MarkeTouch Media's training program. We then report our findings back to you so that any adjustments can be made to keep the campaign running at maximum performance.

7. CAMPAIGN SUMMARY
Once we've honed your strategy and message, and the campaign has run its course, the learnings are summarized in a report to you. Each campaign is accompanied by a complete recap and reporting centered on the client's message delivery. Reports include call summaries and a campaign summary review and recommendation(s).