ravel Industry Fact Sheet

OVERVIEW
Today’s travel industry is an ever-changing business. The use of the Internet to book travel is continuing to increase, while at the same time, customers have come to expect a “personal touch” as well. “Frequent traveler” programs are found in every segment of the market, and as their customers begin to build a relationship around service, price and availability, the more likely they are to become loyal to specific airlines, hotels, car rental companies, or even restaurants.

MARKETING METHODS
Travel industry programs are marketed in a variety of ways, including direct mail, Internet banners, and voice messaging. These programs are utilized by a variety of different segments within the travel industry including airlines, hotels, and Internet travel sites. Although these segments may seem very different from each other, they all have a common need to increase and maintain market share by creating a strong level of loyalty within their customer base.

SOME FACTS AND FIGURES
The Wall Street Journal recently reported that there are more than 32 million frequent fliers nationwide.

Half of all business travelers cite earning frequent flyer miles as ‘very important’ when making travel arrangements.

There are more business travelers than ever before and each business traveler takes an average of 5.4 business trips a year.

Frequent travelers (10 or more trips per year) make up only 14% of all business travel-ers, but they take 54% of all trips.

Baby Boomers (35 - 54 year olds) are most likely to stay in a hotel, travel for business, and fly.

Last year, 25 million people made travel plans via the Internet, up almost 60 % from 1999. Of these 25 million people, 15 million are frequent travelers.

Travelers cite friends and relatives as their number one information source regarding places to visit, flights, hotels, and rental cars.

WHY MARKETOUCH MEDIA?
Through a proven system of voice messaging, MarkeTouch Media simulates personal interaction by personalizing and reinforcing your message, driving loyalty and increasing familiarity and trust like no other marketing tool. The revolutionary MarkeTouch Media system of voice messaging works to help you meet your acquisition and retention goals, cutting through the “noise level” with a proven, personalized, targeted approach.