 elevision
Industry Fact Sheet
OVERVIEW
The television industry plays a significant role in today’s
live and pre-recorded entertainment. Television is used worldwide
for emergency broadcasting, News, movies, shows, commercials and
public and local educational programs. Several large companies have
found ways to use this technology and industry as a means for profitability
and market growth through advertise-ment and broadcasting. As a
valuable form of communication, television continues to change in
order to accommodate the different sectors of several industries
and above all the enter-tainment industry.
MARKETING METHODS
Television industry programs are marketed in a variety of ways,
including advertising, broad-casting, billboards, direct mail and
voice messaging. From commercials to private network broadcasting,
these programs are developed by an array of avenues within the television
industry, including advertising, film, cable, retail, sports and
music. Although the markets may vary, the television industry will
remain a valuable resource for profitability and expansion for all
types of sectors.
SOME FACTS AND FIGURES
According to the A.C. Nielsen Co. (1998), the average American watches
3 hours and 46 minutes of TV each day (more than 52 days of nonstop
TV-watching per year).
According to Wetfeet.com, “the more interesting and pertinent
news for job seekers is the slow but inexorable digital convergence
of computer technology, the Internet, and television, and also the
1996 Telecommunications Act, which allows phone companies and power
utilities, among others, to create and distribute entertainment
content. These developments opened the floodgates for telecommunications
and technology companies to enter the competition— Pacific
Telesis (NYNEX and SBC), AT&T (TCI), Intel, and Compaq have
become strong players.”
“...annual gross television-broadcasting revenues in the U.S.
are conservatively estimated at about $25 billion...” Quote
from Abandoned in the Wasteland: Children, Television and the First
Amendment, by Newton Minnow, former Chairman of the FCC, and Craig
LaMay, 1995
“The earliest television networks in the United States (NBC,
CBS, ABC and DuMont) were actually part of the larger radio network
systems, and many of the early television shows were simulcasts
of popular radio shows.” Source: http://scriptorium.lib.duke.edu/adaccess/tv-history.html
“In the 1960s cable stations began to import alternative broadcasts
into new markets, fragmenting network reach. The networks demanded
FCC regulation of the industry and this regulation slowed growth
until the 1970s, when cable TV saw phenomenal growth.” Source:
http://scriptorium.lib.duke.edu/adaccess/tv-history.html
WHY MARKETOUCH MEDIA?
Through a proven system of voice messaging, MarkeTouch Media simulates
personal interaction by personalizing and reinforcing your message,
driving loyalty and increasing familiarity and trust like no other
marketing tool. The revolutionary MarkeTouch Media system of voice
messaging works to help you meet your acquisition and retention
goals, cutting through the “noise level” with a proven,
personalized, targeted approach. In addition, MarkeTouch Media’s
IVR Lead Capturing builds excitement and viewer participation for
network through a sweepstakes or contest. This pioneering system
develops a database for future marketing initiatives, subsidizes
promotional opportunities and maintains view affinity.
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