nsurance Industry Fact Sheet

OVERVIEW
In the United States, the total value of the property and casualty insurance market is over $280 billion, with automotive product lines accounting for over 48% of the annual premi-ums. The industry employs over 2.4 million people nationally - mergers, acquisitions, and globalization all continue as notable trends.

MARKETING METHODS
Insurance products are marketed in a variety of ways, including direct and internet sales mailers, telemarketing, and voice messaging. The Insurance Industry encompasses providers of life, health, property/casualty, auto, and other lines of insurance, as well as reinsurance companies and insurance brokers. Although time and legislation has changed the way insurance is sold and how claims are settled, the biggest challenges for the indus-try still revolve around claim fraud and consumer confidence.

SOME FACTS AND FIGURES
The average insured holds 3 policies with a total annual premium value of $3,870. In California, one in three drivers is termed an “uninsured motorist”. Universal life policy holders are vanishing their premiums at a rate 3 times greater than before.

The number of people who do not have health-insurance coverage fell in 1999, according to the United States. Census Bureau. It was the first decline since the Bureau began tracking the statistics in 1987.

The typical non-elderly family with health insurance spends between 4% and 7% of its annual income on direct medical expenses and premiums.

DMA Studies have shown that respondents who do not take the time to respond quickly have not made a personal connection with either the offer, or the organization behind the offer. Other studies support this fact showing that known organizations get their offers noticed over 35% of the time.

WHY MARKETOUCH MEDIA?
Through a proven system of voice messaging, MarkeTouch Media simulates personal interaction by personalizing and reinforcing your message, creating confidence and in-creasing familiarity like no other marketing tool. The revolutionary MarkeTouch Media system of voice messaging works to help you meet your acquisition and retention goals, cutting through the “noise level” with a proven, personalized, targeted approach.