ard Marketing Fact Sheet

OVERVIEW
Card Marketing covers a broad, diversified market with products that include credit cards, debit cards, smart cards, co-brand and secured cards, as well as membership products. This year may be a transition period for credit cards as wireless access, smart cards, and new legislation begin to take hold.

MARKETING METHODS
Credit card acquisition and retention programs are marketed in a variety of ways, includ-ing direct and statement mailers, telemarketing, and voice messaging. These programs are utilized by a variety of card issuers including prime, sub prime, co-brand, debit, private label, and affinity. One constant for all of these programs is the need to increase share, while establishing retention through increased customer loyalty.

SOME FACTS AND FIGURES
According to the Auriemma Consulting Group, 83% of people surveyed say there is more competition in credit cards in the last five years. 14% say there is the same amount of competition.

Seven out of ten consumers own more than one loyalty card and the market will continue to grow at double-digit rates.

An annual American Express consumer survey conducted in early 2000 found that 54% of respondents feel it is acceptable to pay for purchases under $20 with a credit card, up from 45% one year earlier.

More than $1 billion is spent on card-based advertising programs annually.

There are more than 500 card-issuing companies making more than 300 billion inbound and 50 million hours of outbound calls each year.

Per recent studies by the DMA, adults who have the most credit cards tend to receive the most standard mail – Over 12 pieces on average, every week.

The DMA has found that the highest response rates come from those most familiar with a particular organization – Known organizations get their offers noticed over 35% of the time.

WHY MARKETOUCH MEDIA?
Through a proven system of voice messaging, MarkeTouch Media simulates personal interaction by personalizing and reinforcing your message, driving loyalty and increasing familiarity like no other marketing tool. The revolutionary MarkeTouch Media system of voice messaging works to help you meet your loyalty and retention goals, cutting through the “noise level” with a proven, personalized, targeted approach.