able Industry Fact Sheet

OVERVIEW
The cable industry plays an essential role in today’s ever-changing and rapidly growing technology. “It has stretched into a multi-billion dollar industry serving over 69% of U.S. television households and 85,000 communities across the U.S. The cable infrastructure offers a model pipeline of innovative services, including digital networks, video-on-demand, interactive television and high speed internet access. This business enterprise has made highly developed digital services available to more than 70 million homes in the U.S. and in breaking numbers consumers are signing up” (Source: www.ncta.com ).

MARKETING METHODS
Cable industry programs are marketed in a variety of ways, including direct mail, state-ment stuffers, telemarketing, cross channel promotions and voice messaging. The different mediums are used by both Cable Operators and Cable Networks to attract subscribers for acquisition, cross-sell, retention or view various programming. In many instances the Cable Operator and a network will jointly market to consumers to increase awareness of a specific service and programming.

SOME FACTS AND FIGURES
There are over 73.5 million basic cable subscribers across the country according to the Nielsen Media Research.

Over 85 million U.S. homes were projected to have access to cable broadband by year-end 2002, according to recent industry analyst reports.

Customer satisfaction with high-speed Internet services is high. According to a survey of nearly 5,000 online users conducted by Harris Interactive, 80 percent of cable modem customers are either completely satisfied or satisfied with their service.

TV households tuned into more hours of ad-supported cable television than any other source of TV programming during the 2001/2002 TV season, according to Cabletelevision Advertising Bureau analysis of Nielsen data. By season’s end, U.S. homes spent an average of 26.5 hours per week tuned into ad-supported cable networks.

On March 30, 2003 ESPN plans to launch ESPN HD offering live broadcasts in HDTV of Major League Baseball, National Basketball Association, National Football League and National Hockey League games.

WHY MARKETOUCH MEDIA?
Through a proven system of voice messaging, MarkeTouch Media simulates personal interaction by personalizing and reinforcing your message, driving loyalty and increasing familiarity and trust like no other marketing tool. Cable Operators use voice messaging to increase acquisition, cross-sell and meet retention targets. Cable Networks use voice messaging to increase viewership, announce promotions and for co-op initiatives. In addition, MarkeTouch Media offers full IVR functionality for call routing and sweepstake registration.