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Append Services
Part of the goal of effective marketing is utilizing
existing information on potential customers that have already shown
interest in your product. Every month, tens of thousands of telephone
calls to your toll-free sales numbers may in fact be 'information
seekers' rather than actual purchasers, providing an enormous set
of pre-qualified prospects. These potential customers have shown
initial interest, and yet unfortunately they do not provide enough
data to continue to market to them. MarkeTouch Media has the solution:
MarkeTouch Phone Append. By utilizing MarkeTouch Phone Append, your
business is able to extrapolate data from the minimal amounts of
data initially received on your toll-free numbers.
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Here's How it Works: MarkeTouch
Media begins by analyzing all telephone call data records
from your toll-free telephone numbers. MarkeTouch Media then
cleanses the telephone call data by eliminating any duplicate
or incomplete records and merges/purges the data against your
current database. Once we have a unique database of telephone
numbers, MarkeTouch Media attempts to match a name and address,
utilizing third party databases that we have access to, to
the captured telephone numbers. Match rates often reach the
range of 85%. In addition, we identify each record as either
a consumer or business address. Before sending the completed
file back to you, we run all address records through a postal
data hygiene process to cleanse name and address, ensuring
mail delivery accuracy.
The Result: A targeted
customer database ready for immediate direct marketing. This
service can be automated on a monthly basis to continually
update your prospect database. And, if you are looking for
even larger lists of potential customers, MarkeTouch Media
can provide a Customer Profile Analysis. This tactic compares
the demographics, niche and lifestyle dimension characteristics
of households from your newly created prospect database to
the characteristics of the households in national consumer
databases, a multi-sourced compiled database. This allows
you to extrapolate what you now know about your prospects
to a larger, national universe for even further marketing.
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At MarkeTouch Media, our goal is to help you better utilize the
data that you already have, and help provide other sources of data,
where needed, to provide the biggest, and most effective, impact
on your marketing efforts. Now that's smart marketing!
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