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-Step
ROI Driven Approach
We are committed to helping your company every step of the way
and developing campaigns that have high return on investment (ROI)
potential.
1. Identify Your Objectives &
Customers
MarkeTouch Media works closely with you to define your specific
marketing objectives, help determine your company's key attributes,
and establish a comprehensive media plan.
2. Concept & Brand Development
MarkeTouch Media works with your company to develop a unique and
powerful marketing concept designed to optimize revenue opportunities.
Our secondary objective is to maximize the effectiveness and recognition
of your brand by generating multiple consumer impressions at the
lowest possible cost. In addition to traditional media coverage,
innovative methods are employed to accomplish these goals. These
include sales and performance based celebrity endorsements, multicultural
marketing, special community events, public relations strategies
and other forms of mass publicity that are a fraction of the cost
of traditional media.
3. A Direct Marketing Strategic Plan
We will design a comprehensive direct marketing strategy that will
encompass all direct response marketing mediums appropriate to marketing
your concept- direct response television (long and short form),
print media, multimedia broadcast and online initiatives. This strategic
plan will include all of the campaign management associated with
the implementation and launch of these solutions.
4. Creative & Production Support
With extensive in-house creative and production capabilities, we
can assist you with any production requirement no matter how minor
or large. MarkeTouch Media can manage all creative and production
requirements end-to-end including print media copy artwork, online
banners, script development, casting, set design, location procurement,
filming, and post production services. If you already have existing
creative in place, we are well-equipped to assist with minor editing
and post production support.
5. Negotiation, Buying & Management
MarkeTouch Media has extensive relationships with local and national
broadcasting entities such as broadcast television and cable, as
well as print media, outdoor advertising, online marketing firms,
and direct list brokers. These relationships ensure that you receive
the best media pricing possible. In many cases, media time can be
negotiated as a direct correlation on ROI or on a "per-inquiry"
basis.
6. Analysis & On-Going Campaign
Success
MarkeTouch Media can purchase all of the media you require and manage
the success of that media on an on-going basis. Since MarkeTouch
Media not only handles media negotiation, purchasing, and management
but also the actual response, we are in a unique position to provide
you with real-time response analysis by media source and use such
information to pinpoint successful mediums without delay.
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